Multi award winning Grenade ® turn to West Mercia Forktrucks for Reach Truck needs .Reach Truck supplied Coventry

From the thousands of consumer votes counted in the 2012 Monster Supplement won Sports Nutrition Awards, Grenade ® picked up “Fat Loss Supplement of the Year ” for the iconic Thermo Detonator product and “Pre Workout of the Year” for .50 Calibre®.

The Pre Workout award is a particular honour against stiff competition especially as 50 Calibre® was only launched at the end of May 2012.

Due to the continued success, Grenade, needed to expand and increase its warehouse and office space to meet demand. The company needed to acquire a reach truck capable of operating in the smallest aisles possible and provide the company with reliability and low cost ongoing maintenance for the long term.
Alan Barratt, CEO, says, “West Mercia had previously supplied us with a high quality reconditioned electric counterbalance fork truck, so when we were in the market for a reach truck for our new site, the decision who to approach was simple. Once again, West Mercia came up with goods”.

Mr Ralph Coombs, Director of Birmingham Business Test Tube Products Ltd tells of his experience buying from the internet and why he now chooses West Mercia as his preferred supplier of forktrucks... He warns other businesses to beware from companies selling off the internet only...

buyers beware

As an expanding Birmingham based business we recently had a requirement for a reach truck to operate at our West Midlands city centre warehouse. Not knowing many local truck companies we decided to visit a web based forklift company that advertised the equipment and the service package that we required. It was not until the truck broke down that the problems started...
After reporting the breakdown we were faced with non return of calls, being told that who we needed was on holiday or out of the office. After a week and countless telephone calls an engineer did eventually turn up. He inspected the truck and then left site for parts. Without anyone being made aware we were then left with a truck that had no brakes. This was an extremely dangerous situation, totally unacceptable and against our health and safety policy. Again, after no communication or assistance we contacted West Mercia Fork Truck Service Ltd to help us. They promptly sent an engineer out who fixed the truck on the first visit and within 24hours they had also arranged the LOLER examination that should have come with the truck and is a legal requirement.
I would not under any circumstances use an internet only company again to buy any Materials Handling Equipment as the total lack of after sales support and service I have received has been very unprofessional and extremely unsatisfactory.

Mr Ralph Coombs, Director Test Tube Products Ltd


West Mercia respond to a warehouse’s need for fork trucks that can withstand their fierce demands


Forktruck demandCML Fulfilment & Logistics (Telford) Ltd is a dedicated logistic specialist with 75,000 sq ft of ambient and chill warehousing with a frozen collection, storage and delivery service.

A major customer is Aldi and in order to maintain this business it is imperative that CML can meet this supermarket’s needs on time, every time.  This means that their fleet of fork lift trucks must be reliably ready to respond to Aldi’s demands.

When CML’s last fork lift provider began to let them down they turned to West Mercia for a rapid, reliable solution.

Warehousing Director for CMLF & L, Bill Roberts was impressed with the attention and commitment received from the West Mercia Account Managers assigned to ensure that his every need was promptly and effectively met.  “We enjoy a great relationship with both of the account managers we deal with, and receive fantastic levels of service.  We are a very fast-moving warehouse, and the trucks get a real hammering with understandable mechanical consequences.  These are always dealt with very promptly and time offline is kept to an absolute minimum with replacement trucks available as an interim solution in the event of something more serious”.

“Another benefit of working with West Mercia is the open dialogue we have about changing needs and ideal solutions.  We never feel we’re being pushed by salesmen into something that suits them more than us; they listen to us in order to understand our business, and as such provide us with flexible solutions to meet our individual requirements”.

In just 12 months West Mercia have installed a fleet of 20 forklift trucks for CMLF&L with a preventative maintenance service programme to ensure that the trucks achieve maximum efficiency and reliability within their demanding environment.

Picture above - 2 of the 20 fork lift trucks that West Mercia have supplied to CML F & L operating in CML’s 75,000 sq.ft. warehouse.

newmor group buy west mercia forktrucksWest Mercia Fork Trucks, the largest supplier of forklift trucks in Shropshire and mid Wales have recently supplied three brand new machines to Newmor Group, the leading supplier of interior products based around Welshpool in Powys.

Newmor Group have three sites in the Welshpool area and originally purchased three new Doosan Daewoo lpg forklift trucks from West Mercia in late 2006. They have recently purchased a further two Doosan G35S-5 for their Buttington Cross site and a Doosan GC45S-5 compact machine for their Henfaes Lane operation.

Newmor Group chose the Doosan GC45S-5 machine because they needed to lift 4,200kg but in a restricted space and the GC45 did the job perfectly. Chris Stephens, Group Financial Director of Newmor Group commented:-

We had already previously purchased some Doosan forklift trucks from West Mercia’s Telford operation  and were happy with their quality, performance, price and general reliability. The sales team could not have been more helpful in finding the correct trucks for our requirements. We have dealt with West Mercia for some time and have found the after sales service provided excellent so we were more than confident to continue doing business with them.

West Mercia now maintain 11 forklift trucks across Newmor’s three sites.

mark on the boardMark Pugh has been promoted from Telford Depot Manager to Sales Director at West Mercia Fork Trucks Ltd, the Midlands largest independent forklift truck company.

Mark joined West Mercia as a Sales Executive in late 2002 and worked out of the firm’s Birmingham Head Office in Oldbury. After a number of years hitting sales targets Mark was promoted to Depot Manager of the company’s Telford branch on Halesfield 9 in Telford in late 2008 and has steadily increased the turnover there until breaking through the million pound turnover barrier earlier this year.

Mark has now moved back to the Oldbury Head Office to take over the mantle of Sales Director and has stated “I am really looking forward to the challenge of being Sales Director of the Company and relish the opportunity of pushing sales forward at both our Oldbury and Telford branches. We are the largest independent forklift truck company in the Midlands and I intend to ensure that we remain number one in the hire, sales and service of forklift trucks through the West Midlands and Shropshire. We have built a reputation built around the service that we offer and I have no intention of letting those standards drop – our customers have a right to expect it!”

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