A new Forklift to Cannock CompanyWest Mercia are proud to announce the sale of a new Royal diesel forklift truck to Coilco of Cannock, Staffordshire, the area’s leading induction furnace service and repair engineers.

Joe Waclawski, a Director of  Coilco had been in the market for a new forklift for some time, but the trucks he had been offered by other companies  were either not suitable or not within his budget.

Joe commented “I was contacted by Jon Ball of west Mercia regarding the servicing of my material handling fleet, Jon and his Sales Director, Mark Pugh, came to see me and we discussed a repair I’d like carried out to my 5 ton truck. We then discussed the truck I was hiring. I mentioned that I’d looked into buying a truck, but everything I’d been presented with wasn’t suitable.

Jon and Mark listened to my requirements, and Jon went away and came back with various proposals. They gave me the option of lease purchase, which I hadn’t been offered before, and this made perfect financial sense for us.

With regards to the truck we are more than happy, we have maintained the same weight capacity but the new truck seems to have a much better turning circle and the side shift is going to be invaluable to us. Jon and Mark also advised me on fuel options, and we decided the diesel would be more advantageous to us, both as my other truck is diesel, but most importantly it’s going to save me money."

Jon Ball of West Mercia said “It’s been a real pleasure to deal with Joe, from the outset he was clear in what he wanted and this made our job easier. As with all customers who are looking at adding to their material handling fleet, we offered him a wide range of long term hire and purchasing options and we are pleased that he chose West Mercia”.

expansion inn telford

West Mercia Fork Trucks have doubled the size of their Telford operation at Halesfield 9 in Telford.

Having purchased the unit next door they have completely refurbished both the original unit and the new unit to effectively double both their workshop/warehouse space as well as their office space.

Depot Manager, Ben Pugh, said “The purchase of Unit C6 and the amalgamation of the two units has been fantastic for us, giving us lots more space in both the workshops and the offices. With the added benefit of the refurbishment work we now have large modern workshops and clean, spacy offices in which to work. We have already seen the benefit in terms of the amount of forklift trucks we can store in readiness for hire or sale. We can store these extra trucks without encroaching on our Engineer’s working areas so all round it has made us far more efficient”.

West Mercia were already the only forklift truck company in Telford and the largest in Shropshire but this expansion has given them an even bigger presence in the area. Shropshire Forklift depot expanding

Dean Pugh, Joint Managing Director, said “We are delighted with this expansion and now have the space to increase our workforce at Telford and, in doing so, increase our market share in Shropshire and mid Wales. Since we opened in Telford in 1989 our reputation has been built on the high service standards that we have offered our customers – by doubling our capacity at Telford this can only enhance this service and hopefully enable us offer high levels of service in the hire, sale and repair of forklift trucks to an even wider spectrum of customers throughout Shropshire and mid Wales”.  

new doosan purchased

 As a leading UK signage manufacturer Image Technique specialise in the design, manufacture, installation and maintenance of corporate signage. Image Technique have significant experience in large national roll outs with many of the UK's top retailers and companies, including household names such as, Harrods, Hamleys, Debenhams, B&Q, Homebase, The body Shop and Virgin Media to name a few.
Since the company’s inception in 1997, the company has continued to grow and expand; now occupying a number of adjacent sites at Saxon Business Park, near Bromsgrove.

Gavin Yapp, Production Manager says, “West Mercia Fork Trucks  have been our preferred material handling supplier for the last ten years. During this time our personal account manager, David Stanley, has looked after us by supplying the right equipment for the job together with a tailored service package to ensure the trucks are maintained in good working order.
This included the recent supply of another brand new Doosan with a greater lifting capacity, allowing us to handle larger loads safely.
Anticipating further growth in the future, David had the Doosan B20T equipped with a higher, free lift triple mast allowing us the flexibility of utilising space by storing raw materials at greater height and safe travel under our  mezzanine floor should the need arise.

The whole purchase process was dealt with promptly and efficiently. I highly recommend West Mercia to any company looking to review their material handling requirements.”

Industry leaders from the Fork Lift Truck Association have voiced their concerns over online fork lift truck sales following the discovery of a fork lift truck being sold via an auction site – despite the fact that it was in such poor condition that it had been previously condemned by an experienced fork lift truck dealer.

Just three months after advising the truck’s owner that the machine was beyond economical repair, the dealer was alarmed to receive a call from the counterbalance truck’s new owner.

Having bought the truck online – without warranty or documentation – the customer turned to his local dealer, a Member of the Fork Lift Truck Association, after spotting their service sticker on the truck.

“The customer was distressed as his ‘new’ truck had stopped working,” said Andy Pilkington, Managing Director of Allways Forktruck Services. “You can imagine his reaction when he discovered that the truck that he purchased in ‘as new condition’ had been written off just weeks earlier...

“Worse still, he faced a bill for several thousand pounds – nearly as high as the purchase price itself – to just get this ‘refurbished’ truck back into working condition.”

Martyn Fletcher, Chairman of the Fork Lift Truck Association, said: “Stories like these are by no means commonplace, but we are aware of a small number of rogue traders operating online who consistently sell trucks of poor quality... Unfortunately, customers have little or no recourse when things go wrong.

“The decision to purchase a fork lift truck should not be taken lightly.  You should approach purchasing a fork lift truck online in the same way you would a car: with caution.

“First and foremost, you should insist that your truck purchase is accompanied by the appropriate documentation, including a warranty and a valid Report of Thorough Examination.

“Ensure that the dealer you work with is reputable by appraising them... not just the truck. Do they have references? Do they belong to trade associations? Every FLTA Member is fully vetted before joining and must adhere to a stringent Code of Practice.  

“While online purchasing allows you to access trucks nationwide, it makes sense to hire or purchase from a dealer that is local to you so that you can be confident that your truck will be quickly serviced if and when problems occur.  Make the right choice and your fork lift will give you many years of loyal service.”

Story courtesy of the Fork Lift Truck Association

Multi award winning Grenade ® turn to West Mercia Forktrucks for Reach Truck needs .Reach Truck supplied Coventry

From the thousands of consumer votes counted in the 2012 Monster Supplement won Sports Nutrition Awards, Grenade ® picked up “Fat Loss Supplement of the Year ” for the iconic Thermo Detonator product and “Pre Workout of the Year” for .50 Calibre®.

The Pre Workout award is a particular honour against stiff competition especially as 50 Calibre® was only launched at the end of May 2012.

Due to the continued success, Grenade, needed to expand and increase its warehouse and office space to meet demand. The company needed to acquire a reach truck capable of operating in the smallest aisles possible and provide the company with reliability and low cost ongoing maintenance for the long term.
Alan Barratt, CEO, says, “West Mercia had previously supplied us with a high quality reconditioned electric counterbalance fork truck, so when we were in the market for a reach truck for our new site, the decision who to approach was simple. Once again, West Mercia came up with goods”.