Here at West Mercia Fork Trucks we’re excited about the transformative rebranding has brought Doosan Portable Power (DPP) and Doosan Industrial Vehicle (DIV) under the iconic Bobcat brand in 2024.
In a strategic move aimed at strengthening brand equity and market recognition, Doosan Bobcat Inc. united their comprehensive product portfolio under the renowned Bobcat name at the start of 2024. This visionary decision is driven by a shared legacy of developing high-quality products and a commitment to offering an even broader range of solutions to customers worldwide.
“We are absolutely delighted with this rebrand,” said David Pugh, Managing Director of West Mercia Fork Trucks. “The Bobcat name is synonymous with innovation and empowerment, and we are confident that this transition will further solidify our position as a leading supplier of compact equipment in the UK market.”
“As one of the original Doosan dealers in the UK, this new chapter gives us the opportunity to serve our customers even better, offering the best forklifts from a brand that is well known across the industry. Since the rebrand took place we’ve seen that customers are pleased to be able to use Bobcat equipment as part of their fleets.”
Customers have been seeing Bobcat-branded material handling equipment and portable power products available since the start of the year, and the quality of the products has not changed. If you are used to the quality that Doosan has to offer, then this continues under Bobcat and will do well beyond 2024.
“This rebrand is more than just a change of name; it represents our unwavering commitment to providing our customers with the tools they need to accomplish more,” added Pugh. “We are excited to leverage the strengths of both Doosan and Bobcat, ushering in a new era of possibilities in compact equipment.”
Bobcat, with its rich history dating back to 1958, has consistently pushed the boundaries of innovation, launching groundbreaking machines and technologies over the past five years. From compact tractors to small articulated loaders, mowers, and turf equipment, Bobcat has empowered groundbreakers worldwide.
While the Bobcat brand will now encompass the rebranded product lines, it will proudly remain part of the broader Doosan Group portfolio, ensuring continuity and a seamless transition for customers.
As West Mercia Fork Trucks continues to evolve alongside the Bobcat brand, customers can expect the same exceptional service, support, and commitment to quality that has defined the company’s success over the years.
If you’d like to find out more about how the Bobcat range could work for your business, then get in touch with our team today.
